Boot Camp Marketing Strategies to Make Money NOW

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by: Steve Hochman Total views: 2 Word Count: 880 Date: Fri, 22 Jan 2010 Time: 12:29 PM 0 comments

Do you think you're a good boot camp instructor, but could be better? Well, you SHOULD be the best - if you want to keep your boot camp business afloat, that is! Use these 31 fitness boot camp marketing tips to be the best instructor ever.

#1 Be the Actor or Actress

It's show time! One of the first boot camp marketing strategies is being able to treat your fitness program like a huge performance. You'll know if you've won an award or not by the results and comments from your group.

#2 Bring all kinds of Energy

This alone can make a huge different in your boot camp. Granted, you can still have a good one without energy, but more people will enjoy it when you bring a bunch to your program. If not they'll end up going to another one down the street. So pretend you're on a TV show and bring it!

#3 Stay Vertical

Listen, it's extremely important to demonstrate exercises without moving to the ground. Your patrons might not be able to hear you, and it simply takes too long. Plus, it really sucks when they are standing around not doing anything, so STAY VERTICAL!

#4 Go A.P.E:

A. Appreciation P. Passion E. Enthusiasm

You should be giving your clients massive appreciation every workout. This is huge when it comes to boot camp marketing strategies. It's also important to learn new techniques that keep your workouts fresh. Oh, and don't forget about bringing enthusiasm to the table. You can do this by linking your boot camp to achieving your life dream.

#5 You're the Alpha Male of the Group (AMOG)

Yes, even if you're a female instructor it's time to break out the AMOG! It's important to bring "authority" because everyone (especially females) follows the AMOG. (Note:) Don't be afraid to make those needless corrections. Something like, "That's good, but trying moving your feet in 2 inches!" This will make clients work harder and end up with better results. They just have to be convinced that you are the AMOG authority.

#6 Fluctuate Your Voice

Just like music has different tones, you have to do this with your voice as well. It's possible you've been to a class like this where it's the same voice all the time. However, with boot camp marketing strategies it's an important piece to the puzzle. Screaming like a maniac one minute, then bring it down is always a good technique. There is nothing like screaming your head off, then whispering in someone's ear, "You're going to kick ass today, because I believe you."

Remember, these boot camp marketing strategies aren't build to make you a drill sergeant, but a super motivator!

#7 Make Them Feel Special

A crucial part of your strategy is to make tons of eye contact. This alone will make them feel special. You won't find too many instructors who do this at all.

#8 Be Thankful

The more personalized you get with your clients, the more they believe you care. Instead of giving them a "Hey thanks everyone," go up to them individually. Don't be afraid to stand at the door as everyone leaves and thank each one for coming. Plus, adding in a little extra like, "Your work out rocked today! I can't wait to see your energy at the next workout," can go a long way. The point is you don't have to over-exaggerate it, but you really can't say "thank you" enough. Just remember that this should be done every single workout.

#9 Referral Mind Control Method (RMCM)

Another one of our boot camp marketing strategies is being able to get more referrals. This is where the RMCM comes into play. It's considered a "super secret Ninja Technique," which pretty much works every time. All you have to do is say:

"Oh Kayla, before you leave I forgot to tell you one thing. 90% of my clients come from personal referrals, so make this agreement with me right now. As I help YOU achieve your goals, can I count on you to refer one or two of your friends so that I can achieve my goals, too?" Now shake her hand to seal the deal and don't ask, but make the statement; "We have a deal."

Why does this work? Anytime we meet an individual there is a new neural connection supplanted in the brain. It's almost unbreakable, so everything that happens in that instance becomes a piece of the neural connection. So once you do this, your clients feel compelled to refer tons of clients without even knowing why. This is a top notch boot camp marketing strategy.

#10 Remember to bring your KISS

No, it's not keep it simple stupid, but "KEEP IT SUPER SIMPLE!" So don't worry about getting into all those complicated exercises that takes forever to explain. These alone will suck everything out of your workout, which is why this and everything we mentioned today are important boot camp marketing strategies for you.





About the Author

Steve Hochman is a fitness boot camp marketing expert and gives away tons of his proven client getting tips for free. Check out his boot camp marketing tips here: http://www.stevehochman.com/2009/06/10/31-boot-camp-marketing-tips/


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