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by: Srini Metta
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Word Count: 1236
Date: Fri, 12 Feb 2010 Time: 1:12 PM
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The second most acknowledged website next to Google is Facebook, according to Alexa. Based on my research, there are around 30% of the global internet subscribers who visit Facebook daily. Facebook currently has 300 million subscribers and is still on the rise. Global users spend around 8 billion minutes per day with 45 Million Updates made on Facebook every day.
What does it mean to you as an internet marketer? It is a hefty gold mine, an opportunity that should not be abandoned, and a chance to become richer. But, how are you going to position yourself exceptionally and endorse your business on Facebook bearing in mind the large volume of updates being posted on Facebook every day? How do you seize the awareness of the Facebook users? The point of this post is to make you attentive to the basic Facebook marketing strategies and tools that you must have to profitably generate leads and dominate.
Always remember Facebook is a social network and must not be used to launch your business. Affluence in your Facebook marketing is directly proportial to the number of solid interaction developed with fellow users.
Facebook Profile
- A picture is worth thousand words. Make sure to add a picture in your profile
- Fill in your past info such as schools went and make it public so that people can find you through search
- Fill in your interests and make it public so that fellow subscribers could relate to you
- Fill in all your websites such as a blog, Twitter, your capture pages etc on your profile. By default, only your primary website is displayed. I would highly recommend to display all your websites in your profile. Anyone visiting your profile page could click on your URLS and learn more about you
Add Friends
After creating a profile, do not wait for things to happen. Go ahead and find and add few friends a day every day. It is advised that you can add up to 25-30 friends everyday. Excessive adding of friends will result in removing your page by Facebook administrators.
Interact with friends through like and comment
Once you have added a few friends and are able to view their content on your home page, start communicating with them by liking and commenting on their updates. Be lenient on your comment as this will show up on the updater's wall and is visible to all his friends. So, it pays to make bright comments to get traffic back to your page. Also, feel free to share quotes, posts, and videos that had an optimistic outcome on you. Bottom line is to interact with your facebook contacts as much as possible.
Facebook Photo Albums
This is one part of facebook that makes it really exciting, the sharing of photos part. In sharing your pictures, make sure that you have well explained the photos as to where was taken, why was it taken and when was it taken. You can tag people on your photos and they will get a notification that they have been tagged in one of your photos, thus making them view this picture; end result will then visit your profile page.
Facebook Videos
If a picture is worth thousand words, how much is a video worth? In 2009, video marketing has been increasing fast and is here to stay. Facebook lets you to either shoot a video instantly or upload videos. The more videos you share the more better your standing will be. Do share your videos regarding networking events, funny incidents, accomplishments and any other video that could have an encouraging effect on others. I use the video feature of Facebook in various ways and am seeing exceptional results:
1. I introduce myself to recently added friends. A short video describing who I am and appreciating for friendship
2. I use instant Facebook video recording option to wish birthdays to friends
Facebook Groups
Group positions you as a leader and displays the value you can provide to fellow networkers. Facebook users who join your group can be converted to prospects for your biz by using effective attraction marketing strategies. It pays to establish a group and providing value to the members of the group through emails, invitations to an event etc. I also use groups in Facebook to identify like minded people and to promote my posts.
Facebook Events
Facebook permits you to create a public event (viewable to all members of Facebook) and provides you URL that can be used to be in touch on other social networks like Twitter, MySpace etc. To use this, you have to send an event invitation via email to all your group members and Event feature keeps track of the user's status (attending, not attending, may be) regarding the event. An increase in number of people is seen when a reminder mail is being sent to those who are planning to attend or were not sure.
Facebook Wall posts
All Facebook users have a wall where he can posts messages and moderate the given comments. If you are a buff Facebook user, I am sure that you must be posting and upholding your content on your wall. Yet it is worth much more to know how to post your content successfully on walls of the members having a vast number of friends. It can be done by giving a lot of value that could be helpful to the users visiting the page. Be But put to mind that you should also avoid spamming as Facebook will disable your account if they see you doing it.
Facebook Notes
Having a Word Press blog is highly recommended, but make sure that your content is valuable. Facebook notes is a remarkable feature which you can use to make your blog content visible publicly to all members of Facebook. Also, there are applications that import your blog content into the notes in an automated way. Isn't that exciting?
Do you have a self hosted Word Press blog? If no, I would highly advise you to start one and see to it that you provide valuable content. Facebook notes is an awesome feature you can use to make your important blog content noticeable publicly to all members of Facebook. Also, there are applications that bring in your blog content into the notes in an automated way. Isn't that great?
Facebook Applications
I am not a big fan of applications on Facebook as I generate enough traffic using the resources mentioned above. However, there are couple of applications that I personally use
Vuyou (Video Email Application): If you are an internet marketer and are generating leads through various marketing strategies like PPC, classifieds etc, you already might know the value of connecting with the prospect. I use this FREE video email application to connect with my leads as soon as they enter in to my sales funnel.
Networked Blogs:I use this application to amplify the visibility for my blog. This is an impressive application which allows Facebook users to subscribe to my blog and access my updates on a regular basis.
Once you have these Basic Facebook Marketing tools in place, become skilled with the help of step by step Facebook Marketing Blueprint of how you can spend only 30 minutes a day to create at least 20 raging Fans per day on Facebook and transform them into Paying customers and Distributors for FREE!
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