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7: Marketers Should Not Ignore the She-Conomy: Women Make Key Buying Decisions at Home and at Work
I have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry. But I've not been blind to the fact that a lot has changed in the l

8: How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It
Do you know what the media would consider newsworthy about you or your company? Many new clients come to us with a strong opinion about what their "pitch" should be, but often miss the mark, in terms


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