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Public Relations Articles

9: Why is PR the Hot Potato of Your Marketing Budget?
Chief Financial Officers hate it, while salespeople and business development executives love it. Every year, when the budget is drawn, this is typically how the conversation goes: CFO: What's the ret

10: How to Get Local TV to Cover Your Event
Holding a press event is a tricky thing. It can generate great media coverage and public exposure, but you also run the risk of throwing a party where no one shows up. If the key to your event is get


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