Critical MLM Mistakes - Are you making them?

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by: Srini Metta Total views: 0 Word Count: 671 Date: Wed, 20 Jan 2010 Time: 12:19 PM 0 comments

Today, I want to share with you some of the common MLM mistakes made by network marketers in the industry.

Not targeting the correct audience

Most of the network marketers out there are targeting the opportunity seekers instead of opportunity buyers. An opportunity buyer is a person who believes in network marketing/ML M potential and is looking for solutions to achieve his goals in his network marketing business. On the other hand, opportunity seeker is a person who is skeptical of the opportunities he comes across and does not take action. Whom would you like to work with? I personally would love to work with an opportunity buyer.

Money can be made in the business

I hear lot of people say that money can be made in a business. It is not true. Money can be made in the business only if you have a highly targeted list that you build over a period of time. I would highly recommend you to start building your list even if you are not in an MLM currently so that you can start making money from day one when you join an opportunity

Extremely focussed on promoting your opportunity

Today, there are so many opportunities (websites) out there and people are really overwhelmed with information on the internet. People are looking for real leaders who can provide value and assist them in achieving their goals. So, it is very highly critical for you to position as a leader and provide value.

It is a known fact that folks join you and not your business. And folks will join you only if they can trust you. Today, I see a lot of internet marketers pitching about their MLM business on social media. Let s say two MLM marketers are having a conversation and are pitching about their business. Do you think there is any probability of a relationship between them? Absolutely not. On the other hand, if you position as a leader and provide solutions for taking their network marketing business to the next level, people will value you and sooner or later would join you.

Not having a self funded proposal

Why do 97% of network marketers fail? They fail for only two reasons

*Lack of Leads

*Not able to generate cash flow

Most of the network marketers are not able to generate enough leads. Even if they do, why are they not able to monetize their list and generate cash flow?

It is a known statistic that 95 % of the leads generated by a marketer do not join his primary MLM business. How do 3% network marketers make money though 95 % of the leads do not join his business? They use a self funded proposal to sustain the expenses of their primary MLM Company and generate massive cash flow.

If you are a serious network marketer, you should have a self funded proposal in place along with your primary MLM business. What is a self funded proposal? In short, you can promote various affiliate products such as courses, tools etc that could assist your leads in achieving their goals and in the process monetize.

Are you applying Law of Buying Consistency consistently?

This is closely related to the self funded proposal I talked above. Law of buying consistency states that if a person buys a product worth $1, and then there is a good possibility of him buying a higher value product.

Lot of internet marketers directly promote their higher end value products or even their MLM opportunity to their list. This is not a good approach as you can lose your leads for good. You need to check the appetite of the person before promoting a product. Apply the law of buying consistency consistently and check the appetite of the person promoting the lower end value products before promoting higher value products.



About the Author

visit srini metta's website if you are looking for an elite team of five figure monthly income earners who can help you avoid critical MLM mistakes and guide you step by step to build downline fast in your MLM


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